Kerala Kitex Company: Pioneering Excellence in Textiles and Beyond

Kerala, a land renowned for its lush greenery, vibrant culture, and rich traditions, is also home to some of India's most influential business enterprises. Among them, the Kerala Kitex Company stands as a beacon of excellence in the textile industry. With a legacy dating back to 1968, Kitex has grown from a modest enterprise to a global powerhouse, redefining the landscape of textiles, garments, and bag manufacturing.

This blog delves deep into the origins, growth, and innovations of the Kerala Kitex Company, highlighting its unwavering commitment to quality, sustainability, and expansion into global markets.

The Origins of Kerala Kitex Company: A Visionary Beginning

The foundation of Kitex was laid by Mr. M. C. Jacob in the quaint village of Kizhakkambalam, Kerala. Initially starting as Anna Aluminium Company, the business soon diversified into various sectors, culminating in the creation of the Anna-Kitex Group. With a vision to provide employment and economic growth in the region, Kitex quickly gained recognition as a trusted name in the Indian manufacturing industry.

By 1979, Kitex expanded into textiles, marking the beginning of its journey as a leader in garment manufacturing. Today, it stands as one of the world’s largest manufacturers of infant clothing, with a clientele that includes global giants like H&M, Walmart, and Carrefour.

Kerala Kitex Company: Dominating the Textile Industry

Commitment to Quality and Sustainability

Kitex is synonymous with premium quality textiles. The company holds an ISO 9001:2015 certification, ensuring that every product meets rigorous international standards. By integrating German technology and advanced eco-friendly processes, Kitex not only delivers high-quality garments but also upholds environmental responsibility.

Its commitment to sustainability includes:

• Water recycling and energy conservation in its production units.

• Non-toxic dyeing processes, ensuring consumer and environmental safety.

• Ethical sourcing of raw materials to maintain high-quality standards.

Global Expansion: Setting New Industry Benchmarks

Kitex’s success is not confined to India; it has firmly established its presence in the international market. The company follows stringent global quality certifications such as GOTS, OEKO-TEX, Disney standards, and more. With a production capacity of over 700,000 baby garments per day, Kitex supplies high-demand markets in the USA, UK, and Europe.

Diversification: Beyond Textiles and into Bag Manufacturing

Kerala Kitex Company is not just a textile giant—it has successfully diversified into the luggage and bag industry. The launch of Scoobee Day Bags in 2000 marked its entry into the school bag market. Over the years, Kitex has expanded its portfolio to cater to diverse consumer needs, including:

• Scoobee Day Bags – School bags for children featuring vibrant designs.

• Dezire Bags – Trendy college and office bags designed for youth.

• Trawellday Bags – Premium luggage, travel backpacks, and trekking gear.

Kitex’s expansion into bags complements its textile success, making it a well-rounded manufacturing powerhouse.

Iconic Product Lines of Kerala Kitex Company

1. Kitex Bedsheets – Comfort with Elegance

Kitex bedsheets have been a staple in Indian households for decades. Available in vivid colors and intricate patterns, these bedsheets blend traditional artistry with modern design.

2. Dhoti – Preserving Kerala’s Cultural Heritage

Kitex remains a trusted name in traditional Kerala dhotis, offering:

• Smart Line Dhotis – Simple, elegant designs for everyday wear.

• Kasavu Kara Dhotis – Luxurious gold-bordered dhotis for special occasions.

3. Lungi – A Perfect Blend of Comfort and Style

Kitex lungies are known for their soft fabric, stylish prints, and long-lasting quality, making them a preferred choice among consumers.

4. Baby Scoobee Infant Clothing – Trusted by Parents Worldwide

Kitex’s Baby Scoobee brand is recognized globally for 100% combed cotton baby clothes, ensuring softness and hypoallergenic properties.

5. Innerwear – Redefining Comfort

Kitex offers a diverse range of innerwear, including:

• Men’s vests and briefs for ultimate comfort.

• Women’s lingerie with superior fabric and fit.

• Children’s skin-friendly undergarments ensuring breathability and durability.

6. Scoobee Day Bags – India’s Most Loved School Bag

Kitex’s Scoobee Day Bags are a household name among students, featuring durable materials and creative designs.

7. Dezire Bags – The Modern Youth’s Choice

With stylish designs and practical compartments, Dezire Bags cater to students and professionals alike.

8. Trawellday Bags – The Ultimate Travel Companion

Kitex’s Trawellday Bags offer trolleys, trekking bags, and lightweight travel essentials, ensuring convenience for every traveler.

Workforce and Infrastructure: The Strength Behind Kitex’s Success

Behind Kitex’s success lies its highly skilled workforce of over 15,000 employees. Equipped with state-of-the-art manufacturing units, Kitex ensures precision and efficiency in every product it creates. Advanced technology, automation, and skilled craftsmanship make Kitex a leader in both textiles and accessories.

Sustainability and Social Responsibility

Kitex believes in giving back to society. The company actively invests in community development programs, including:

• Employment opportunities for rural communities.

• Educational initiatives for children of employees.

• Green initiatives to reduce industrial waste and promote sustainability.

By balancing business success with social responsibility, Kitex continues to be a brand with a conscience and purpose.

Conclusion: The Unstoppable Growth of Kerala Kitex Company

The journey of the Kerala Kitex Company is a testament to its vision, perseverance, and innovation. From a small startup in Kerala to a global leader in textiles and bag manufacturing, Kitex has consistently set new industry benchmarks. With an unwavering commitment to quality, sustainability, and customer satisfaction, Kitex is poised to continue its legacy for generations to come.

Whether it’s in the fashion industry, school accessories, or travel gear, Kitex remains a symbol of excellence and trust. As the company expands further into new markets, its dedication to innovation and sustainability ensures that Kitex will remain a household name worldwide.