Tips to Create Round Stickers on a Roll That Stand Out

Stickers are not simple decorative items; they are effective branding tools that can amplify the visibility of the brand and enable you to connect with the customers emotionally. Their versatility and affordability make them a good choice for businesses of all sizes.

However, for your round stickers on a roll to get noticed, you need to ensure they stick out. Let’s take a look at the effective tips to create round stickers that make you stand out from your competitors.

1. Keep the Idea Simple

In case you think that you can tell your target customers everything about the brand through round roll stickers, you are wrong. You have marketing tools, such as flyers and brochures for that. Your stickers cannot have a visually completed design and content, even if they are big in size. Your target customers do not have the time to read stickers as they see them only for a few seconds.

Whether you are designing the round stickers yourself or hiring a professional graphic designer, keep the idea simple.

2. Add Less Detail

You want your sticker to look unique, but including more details can only make it look shabby. It will reduce the chances of your oval roll labels sticking out. In fact, the primary idea of the sticker can be left behind in the details. Its attractiveness can further deteriorate when people see it only for a few seconds.

3. Choose the Colors Wisely

Stickers that are created for fun can have any color. But the ones that are made for promotional purposes should match the brand. You should know that not all stickers will contain your brand name. Thus, it is necessary to create a strong association. The sticker you are printing should represent your brand’s identity.

4. Make It Readable

The best thing to do with your sticker design is to avoid text altogether. Your sticker should be able to express your message without having to include words. In case you have decided to add text to your sticker, ensure it is super large. Making the entire sticker a capitalized text can be a good idea.

5. Keep the Message Clear

Even if you decide to add any message to your promotional stickers, remember less is always more.  Keep the message short and precise. Make sure that you do not overcrowd the text or add complicated graphics. Rather than focusing on the key message that captures the goal of your campaign. Simplicity is the key to communicating your message effectively.

6. Use High-Quality Material

Invest in high-quality material for your sticker to ensure its longevity. Flimsy, cheap stickers can fade or peel easily. This, in turn, can reflect poorly on your brand’s campaign. Choose materials that withstand outdoor conditions and are weather-resistant. It will ensure that your campaign stickers can be displayed for a longer time period for a broader audience reach.

7. Add Your Contact Details

All this while, we have been talking about sticker design to be fun and attractive. But now, you should consider the reason you are investing in stickers, and that is marketing.

A few of your stickers should have a way to get in touch with you. A social media hand, website address, or QR code is ideal for the format. The best place to place them is on the stickers that feature the product or brand. However, the decision lies with you. Stickers with your contact information are best for placing outdoors.

8. Use Unique Size and Shape

Stick out from the crowd by choosing a unique size and shape for your promotional campaign. Rather than adhering to conventional shapes, consider using customized shapes. Go for shapes that are relevant to the campaign, or display your logo in an appealing way. Unusual shapes or sizes are more likely to grab the attention of people and pique their interest.

In this competitive world, it is important to make your promotional round-shape stickers stand out. By following the above-given tips, you can ensure your stickers leave a lasting impression on your potential customers.