Which Display Stands Are Best for Point of Sale Displays

Point of Sale (POS) displays are an essential part of marketing and sales for many businesses. They attract customers’ attention, showcase products, and encourage impulse purchases. But not all display stands are created equal. Choosing the right one for your business can make a big difference in how effective your POS display is. In this blog, we’ll explore the different types of display stands available and help you decide which ones are best for your Point of Sale displays.

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What Are Point of Sale Displays?

Point of Sale displays are promotional stands that are placed near the checkout counter or in other high-traffic areas of a store. Their main goal is to catch customers' attention as they shop and encourage them to make last-minute purchases. These displays can hold a wide range of products such as snacks, magazines, small gadgets, or promotional items.

Importance of Point of Sale Displays

POS displays play a critical role in boosting sales, especially for smaller or impulse-buy items. By placing products directly in the customer's line of sight, they increase the chances of an unplanned purchase. Studies have shown that many customers make decisions about smaller purchases while waiting at the checkout line, making this space highly valuable for businesses.

How to Choose the Right Display Stand

The type of display stand you choose for your POS display can greatly influence how well it attracts customers and increases sales. The right stand will not only showcase your products effectively but also fit well within the space you have available and complement your store's design. Below are several types of display stands to consider, depending on your needs and the nature of your products.

Types of Display Stands for Point of Sale Displays

There are several different types of display stands commonly used for POS displays. Each type has its own strengths and is best suited for particular products or store layouts. Let’s look at some of the most popular options.

1. Countertop Display Stands

What Are Countertop Display Stands?

Countertop display stands are small, portable stands designed to sit on a counter or checkout desk. These stands are ideal for holding smaller items like candy, chewing gum, or small electronics, which are commonly purchased as impulse buys.

Benefits of Countertop Display Stands

• Space-saving: Since these stands sit on the counter, they take up very little floor space, making them ideal for smaller stores or shops with limited space.
• Portable: They can easily be moved from one location to another, allowing for flexibility in your store layout.
• Close proximity: Because they are placed near the checkout area, these stands encourage last-minute purchases right before customers complete their transactions.

Ideal Products for Countertop Display Stands

Countertop display stands work well for small, inexpensive products like:

• Candy and snacks
• Batteries
• Gift cards
• Phone chargers
• Keychains or small toys

2. Floor Display Stands

What Are Floor Display Stands?

Floor display stands are larger, free-standing structures designed to hold a greater number of items. These stands often come in a variety of shapes and sizes and can be made from materials like metal, plastic, or cardboard. They are typically placed in high-traffic areas of the store, away from the checkout counter.

Benefits of Floor Display Stands

• Holds more products: Floor stands can hold more items compared to countertop stands, making them ideal for larger product lines.
• Flexible placement: These stands can be placed anywhere in the store, such as near the entrance, in the aisles, or at the end of shelves (end caps).
• Attention-grabbing: Because of their larger size, floor stands are easily noticeable and can be used to draw attention to promotional items or new products.

Ideal Products for Floor Display Stands

Floor display stands are best suited for larger items or collections of products, such as:

• Packaged snacks or drinks
• Seasonal items
• Magazines or books
• Bulk items or promotions

3. Pegboard Display Stands

What Are Pegboard Display Stands?

Pegboard display stands are stands made of a perforated board, which allows for items to be hung using hooks or pegs. This type of display stand is common in hardware stores, craft shops, or any location where smaller items need to be easily accessible to customers.

Benefits of Pegboard Display Stands

• Customizable: Pegboards allow for easy customization of the display by moving hooks or adding shelving, depending on the product size.
• Organized: Products are neatly hung on the board, making it easy for customers to see and pick the item they need without much hassle.
• Maximizes vertical space: These stands use vertical space efficiently, allowing you to display more products without taking up a large footprint.

Ideal Products for Pegboard Display Stands

Products that are lightweight or come in small packages work well for pegboard displays, such as:

• Tools and hardware
• Craft supplies
• Jewelry or accessories
• Phone accessories

4. Rotating Display Stands

What Are Rotating Display Stands?

Rotating display stands, also known as spinner stands, are designed to rotate 360 degrees, allowing customers to easily browse products from all sides. These stands are often used for items like postcards, keychains, or small toys.

Benefits of Rotating Display Stands

• Maximizes visibility: Rotating stands allow customers to view the products from all angles, increasing the likelihood that they’ll find something they like.
• Compact: These stands don’t take up much floor space but can hold a large number of products.
• Interactive: The rotating feature adds an element of interactivity, encouraging customers to engage with the display.

Ideal Products for Rotating Display Stands

Rotating display stands are great for small, light products that can be hung or clipped, such as:

• Greeting cards or postcards
• Keychains
• Sunglasses
• Stickers or patches

5. Dump Bins

What Are Dump Bins?

Dump bins are large, open-top containers where products are “dumped” in for customers to pick through. These bins are often used for items that are on sale or clearance.

Benefits of Dump Bins

• Large capacity: Dump bins can hold a large quantity of products, making them ideal for promotions or clearance items.
• Cost-effective: Many dump bins are made from inexpensive materials like cardboard, making them a budget-friendly option.
• Casual shopping experience: Dump bins encourage customers to dig through the items, creating a sense of treasure hunting and increasing engagement with the products.

Ideal Products for Dump Bins

Dump bins are perfect for bulk items or products on clearance, such as:

• Discounted clothing or accessories
• Toys or games
• Clearance snacks or household items

Materials for Display Stands

Display stands come in a variety of materials, each with its own advantages depending on the needs of the store and the type of product being displayed.

1. Cardboard Display Stands

Cardboard stands are lightweight and cost-effective, making them a popular choice for temporary displays, especially during seasonal promotions. They are easy to set up and can be customized with printed designs, making them visually appealing.

2. Plastic Display Stands

Plastic stands are durable and easy to clean, making them ideal for long-term use. They come in various colors and styles, and they’re resistant to wear and tear, which is helpful in busy store environments.

3. Metal Display Stands

Metal stands are sturdy and can hold heavier items, making them ideal for hardware stores or locations where durability is a priority. They have a sleek, modern appearance that works well in high-end retail settings.

Conclusion

Choosing the right display stand for your Point of Sale display is essential for making the most of your store's space and maximizing sales. The type of display stand you choose should depend on the type of product you're selling, the amount of space you have, and the overall layout of your store. Whether you need a small countertop stand for impulse buys or a large floor stand to showcase a new product line, there’s a display stand out there to meet your needs.

By selecting the right type of stand—whether it's a countertop, floor, pegboard, rotating stand, or dump bin—you can create an engaging and effective Point of Sale display that encourages more sales and enhances your customers' shopping experience

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